🏡 Why New Construction Is Giving Buyers a Rare Advantage Right Now

By Chris Nash | Century 21 Integrity Group – Jefferson, WI
📧 Email: cnash@sellzhomez.com
🌐 Website: https://www.century21integritygroup.com

New home construction is finally giving buyers something they haven’t had much of in recent years: real choices paired with real affordability opportunities 💰.

Right now, there are more brand-new homes available than normal—and builders are offering incentives that make these homes far more attainable than many buyers expect. It’s a powerful combination that doesn’t come around often, and it’s putting buyers in a surprisingly strong position this season 📈.

Here’s why this moment matters—and why working with a trusted local expert can help you make the most of it.

🏘️ 1. More New Homes Are Available Right Now — But That Window Is Narrowing

Today’s buyers are seeing a wider selection of new construction than usual, including:

✅ Newly built communities
✅ Move-in-ready homes
✅ Multiple floor plans
✅ Modern designs and upgraded features

According to Redfin, about 27% of homes currently for sale are new builds—a higher-than-normal share. However, that number is also at its lowest point in four years, which is an important signal 📊.

Even though new construction feels more visible, builders have quietly started pumping the brakes.

Data from Zonda shows that housing starts (when builders break ground) have been declining over the past few years, and forecasts suggest that slowdown may continue into next year. Builders are intentionally limiting new projects to avoid overbuilding.

📌 What that means for buyers:
The inventory available today could represent the largest selection of new homes you’ll see for quite some time.

💸 2. Builder Incentives Are at Their Strongest in Years

Here’s where things get especially interesting for buyers.

Because builders are focused on selling homes already completed—or nearly completed—they’re offering incentives at levels we haven’t seen in years. Many of these directly improve affordability.

Common incentives buyers are seeing right now include:

🏷️ Price reductions on brand-new homes
💳 Help with closing costs, reducing upfront expenses
✨ Free or discounted upgrades, like premium finishes or appliance packages
📉 Mortgage rate buydowns, which can lower your monthly payment

According to the National Association of Home Builders (NAHB):

• 65% of builders are offering some form of incentive

• 41% have cut prices, the highest level seen in the post-COVID market and the first time this figure has topped 40%

That level of flexibility shows just how motivated builders are to make deals right now 🤝.

Historically, these incentives tend to decline as buyer demand increases heading into spring. Buyers who act earlier often have more leverage and better pricing opportunities.

🧠 3. Why Having Your Own Agent Matters With New Construction

One detail many buyers don’t realize: the builder’s sales representative works for the builder—not for you.

Having your own agent means:

✔️ Someone negotiating incentives in your best interest
✔️ Guidance on which builders are most flexible
✔️ Help comparing communities and incentive packages
✔️ Support through contracts, inspections, and closing

When every dollar counts, the right guidance can make a significant difference 💡.

✅ Bottom Line

With more new homes available and builders offering aggressive incentives, buyers may be looking at one of the best windows in years to purchase new construction.

🏠 More options
💰 More negotiating power
📉 More ways to improve affordability

If you’d like insight into which communities, builders, and incentives currently offer the most value in Jefferson County and surrounding Wisconsin areas, I’m here to help.

📞 Contact Chris Nash

Century 21 Integrity Group – Jefferson, WI
📧 cnash@sellzhomez.com
🌐 https://www.century21integritygroup.com

New construction doesn’t always favor buyers—but right now, the balance has shifted. The right strategy can turn this moment into a long-term win.